You need to prioritize Twitter images on mobile. According to the Wall Street Journal, 85% of the time Twitter users spent on Twitter happened on a mobile device. So it doesn’t really matter what shows on desktop. Additionally, you need your image tweet to look good in the news feed. While it’s great that you can click an image for the full view – the huge majority of people won’t. Catch their eyes in the news feed with a properly sized image! When Twitter added image tweets in 2011, there was a lot of noise in the Twitterverse about best sizes. The most-recommended size was 1024 x 512. I’m not certain that originated with Twitter. But the 2:1 proportion did work best on mobile. At least, up until September 2017.
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